THE WAFFLE & SCOOP CONCEPT

We want to establish Waffle & Scoop as the UKs leading retail bakery chain providing a genuinely authentic Belgian waffle experience. Think brunch and dessert, think Waffle & Scoop!

WAFFLE & SCOOP FRANCHISE BENEFITS

As one of the UKs most exciting and innovative food franchises, we give you the amazing benefits you need to grow your business:
Sponsored domestic Financial Assistance to qualified franchisees through UK banks and approved brokers
Specific local market research for key demographics, footfall analysis and a conversion rate study to help during the site selection process
Access to Waffle & scoop real estate, architecture, design and equipment experts
Reduced build costs due to exclusive supplier discounts, all passed on to you

WAFFLE & SCOOP FRANCHISE FEES

In the UK Waffle & Scoop offers franchise opportunities through single franchise agreements. Internationally, Waffle & Scoop offers franchise development agreements only. The development agreement allows us to identify specific countries or regions and defines an agreed number of units that need to be opened within an agreed timeline. We offer right of first refusal for other areas outside of the exclusivity zone that makes strategic sense to be developed at the same time.
The total Franchise Fee for individual units is £25,000 + VAT.*
*Development Franchisees pay a territorial exclusivity fee and an up-front development fee for the number of units that have been agreed.
Waffle & Scoop royalty fee is 8% of gross sales and 2.5% marketing fee paid monthly by electronic bank transfer.

HOW MUCH DOES IT COST TO OPEN A WAFFLE & SCOOP STORE?

The cost of opening a Waffle & Scoop varies significantly and depends on several site-specific factors. Fully equipped kiosks range from £75,000 to £95,000 + VAT and inline store units range from £200,000 to £350,000. Apart from the franchise fee this is an all-inclusive number that includes architectural drawings, furniture, fixtures and fittings. In terms of key equipment, it ranges from £55,000 to £65,000 depending on the size of the unit.

YOUR REQUIREMENTS & INVESTMENT

Franchising is about partnering with like-minded professionals for a significant period of time. That’s why we call our franchisees ‘partners’ and as a partner you automatically become part of the franchise family network and benefit from extensive collaboration and support.

All our partners are committed to Waffle & Scoop and understand that it takes hard work and dedication. We all take pride and joy from exceeding our customers’ expectations every day so to start the process, please send us an email franchise@waffleandscoop.co.uk.

TERM

The term is for five years with automatic renewal for a further five years’ subject to no breaches of contract.

QUALIFICATIONS

You must have at least 3-5 years’ experience as the owner/operator of a similar food retail experience. Alternatively you must have the expertise and ability to hire a person with such skills.

  • Net worth of £300,000 per unit
  • Available liquid capital of £200,000 – £350,000 per unit
  • Development of five or more units will be considered on a case-by-case basis
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